Qantas ‘Thanks a Million’ Campaign
In April 2022, Qantas launched the 'I Still Call Australia Home' ad campaign with a music video, featuring a children's choir, Aussie celebs, and stunning landscapes. In conjunction with the ad, the 'Thanks a Million' campaign was launched with over a million seats on sale, offering double Qantas Points or Status Credits to frequent flyers with each booking. The campaign was hugely successful, generating $26.5M in marketing revenue, with 126.8K Frequent Flyer members registering for the offer.
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