Qantas ‘Fly Away’ Vaccination Campaign

During the pandemic, Qantas launched a Vaccination Rewards Campaign for vaccinated Australians, including a viral TVC titled ‘Be Rewarded’ featuring travelers excited to fly again. The campaign offered rewards such as Qantas Points, Status Credits, or a $20 flight discount, as well as a mega prize draw for a year of flights, accommodation, and fuel. The campaign was successful in encouraging vaccinations and saw a rise in app downloads, with thousands of rewards claimed by frequent flyers.